Optimising your content for clients

Optimising your content for clients

Firms that create highly engaging material that online users can appreciate and learn from are more likely to attract clients and gain a higher ranking from search engines. Gaining online popularity is no longer about adjusting to search engine algorithms; firms must simply optimise their content for online audience. To create content that online and…

Keep your clients clicking

Keep your clients clicking

Email click-through rates are one of the most useful metrics firms can track in their email marketing campaigns. The click-through rate is the percentage of clicks an email receives, based on the number of clients who opened the email. Click-through rates show firms how many clients are engaging with their email content or are taking…

Writing for social media

Writing for social media

Engaging in social media is more than sharing just one basic social message on multiple platforms. When writing posts for social media, firms must tailor their message to the audience they are trying to reach on each network. Simply publishing the same message on several social media channels is often a sign of a firm’s…

Get more engagement from your social posts

Get more engagement from your social posts

Staying active on social media is vital for every firm’s online marketing strategy. However, staying active alone will not necessarily achieve a firm’s marketing objectives. Firms should strive for high levels of engagement with their online followers. Online engagement is one of the most important metrics to use to evaluate a firm’s social media success.…

What’s in a landing page

What’s in a landing page?

A well-designed landing page can greatly increase a firm’s online conversions. Landing pages are different from general websites. They are a single page designed for a single objective used to prompt a certain action or result. Landing pages are designed to improve a firm’s online conversions and have specific requirements such as a clear call…

Why have a dedicated IP address

Why have a dedicated IP address?

A dedicated IP address provides firms with higher website stability, control and protection. IP stands for Internet Protocol and is the unique address that is assigned to each computer that is connected to a certain network. The address provides the location of a machine or website in a given network. The difference between shared and…