Keep your clients clicking

Keep your clients clicking

Email click-through rates are one of the most useful metrics firms can track in their email marketing campaigns. The click-through rate is the percentage of clicks an email receives, based on the number of clients who opened the email. Click-through rates show firms how many clients are engaging with their email content or are taking…

Writing for social media

Writing for social media

Engaging in social media is more than sharing just one basic social message on multiple platforms. When writing posts for social media, firms must tailor their message to the audience they are trying to reach on each network. Simply publishing the same message on several social media channels is often a sign of a firm’s…