Copywriting for the web is far more complex than standard print copywriting because of two key factors. Firstly, content must capture the attention of browsers who devote precious few seconds to skimming your content – so you need to communicate your message in a condensed form that is both meaningful and clearly written to create immediate interest.
Secondly, web content must be written in such a way to include what are known as “keywords”. Keywords are words that you incorporate in the natural flow of the text that are relative to your firm so that search engines will identify them within the text.
When a person browsing the web enters words into a search engine, they enter the words that relate to whatever they are looking for. The search engine generates a list of sites related to the matching keywords. Ideally, keywords should make up between 5 and 7 percent of your site’s content.
Your Firm Online’s website copywriting service consists of
1. Customised content for each firm
2. Combination of standard and specific keywords based on firm’s profile
3. Setup of internal links based on Google guidelines
