Search engine optimisation (SEO) is the process of analysing a website and modifying it to enable search engines to read it, understand it and index it correctly. This does not mean simply rewriting the site or changing its look and feel. It refers to subtle changes; adding or modifying inconspicuous visible and invisible text so that the search engines can read a website. In a nutshell it is simply helping the search engines find your website.
Search engine optimisation is about making your site as popular as possible and it requires a strategy in order to be effectively used. This sounds reasonably straightforward but there are many false beliefs and misconceptions about website marketing. Research shows that over 80% of all web traffic comes from search engines. A site that cannot be read and indexed well reduces its chance of being found on a search list.
Your Firm Online’s standard SEO service includes:
- Ensuring websites are configured for effective search engine indexing
- Actual content that search engines can “see”
- Analysing and testing website structure
- Ensuring websites are compatible with popular browsers
- Optimise websites to W3C standards
- Setting up sites that communicate with search engines
- Ensures that website meets Google’s design and technical guidelines
- Ensuring all the information related to your firm and services is correct and complete
- Optimising pages related to your products and services
- Building a sitemap to help search engines see the content of your site
