The purpose of SEM is to drive warm traffic to your website. Specifically it refers to increasing your visibility on search engine results pages by fine tuning the content on both the front end and back end of a website. It works because search engines use algorithms that “crawl” through your website’s back end, parsing and storing the relevant information in the form of keywords in their database.
Search engines are notorious for their habit to constantly change ranking algorithms, submission rules and the way of presenting search engine results pages. What may have been an effective strategy today, may no longer be an effective one next week. In order to maintain ranking, websites need to be updated in line with these changes.
Your Firm Online’s firm SEM strategy includes:
1. Manual submissions of your website url to all major search engine immediately upon launch of website
2. Firm specific keyword analysis and fine tuning for each page of your website
2. Manual and group submission to major web directories
3. Design and upload of custom sitemap to website
3. Manual submission of sitemap to Google, MSN and Yahoo upon launch of website
4. Quarterly keyword analysis review by page and content update
5. Quarterly landing page optimisation review
6. Branded email marketing templates to ensure consistent look to your clients
7. Regular website performance reporting so that you can see how your site is performing and what needs to be done to improve it.
