Here are some simple steps that will help you get more from your firm’s website marketing strategy:

1. Keep content easy to read, relevant and short.

2. Email your clients regularly. Meet your marketing objectives by maintaining contact with your clients using an email broadcast system like Email Manager to let them know of the services you can offer.

3. Don’t hide content. Whilst placing useful material behind a closed area may add a feeling of exclusivity, you may find you reduce time people spend on your site, not to mention that you may be limiting the material that search engines see when they visit your site.

4. Keep your clients informed. Websites are a great way of keeping your clients up-to-date on relevant legal, tax and compliance information thay may influence their individual and business finance situation.

5. Use actual not virtual content. Avoid or minimise the use of frames within a website. Apart from being a technologically dated way to display content, search engines do not like them because essentially, there is nothing to seach for. By using “real” content”, you can improve your site’s chances of being easily indexed by the major search engines, making it easier to find.

6. Keep your site updated regularly. A firm blog can be a really useful way of keeping your site fresh and letting your clients know the particular services you offer. Your firm blog can act as a newsfeed of relevant business and individual finance information, and is a great way to display some of your previous works done for clients to promote your services.

7. Make sure your site is search engine friendly. There is little use in having a website that cannot be easily found. Improve your chances of search engine success with links, real content, and by using meta tags and keywords.

8. Add client testimonials to your site. Potential clients like to know your firm’s previous work in their decision to join a new accounting firm. Adding client testimonials from satisfied customers is a really effective way of giving credibility to your firm and improving its image. If you’re not actively seeking testimonials, then start to!

9. Make clients aware of your site. Include information about your website on all of your firm’s letters, invoices, business cards and all marketing material.

10. Place your firm newsletters on your website. This will allow your clients to access the newsletter at any time, and give them a reason to come back to your site.

11. Get feedback. Conduct marketing surveys and questionnaires to gain immediate information about how your clients view your firm and its services.