1. Clients and potential clients expect your firm to have a website. By not having a website, you are effectively compromising the position of your firm in todays increasingly competitive marketplace.
2. Initial point of reference for new clients. Statistically, the majority of potential clients looking for a new accountant turn to the internet for an initial starting point. A website will help give prospects information about your firm.
3. Add value for your clients. Improve your client services with frequent contact using online client document storage and email marketing.
4. Operate on a national or global basis. Close the distance between your interstate and global clients by maintaining contact with a firm website.
5. Cross-sell additional services. A website is a great way of showing your clients the range of services you are capable of offering them.
6. Get ahead of the competition. Show clients and prospects that you are proactive in your efforts and that you too are committed to growing your business.
7. Cost-effective way to regularly promote your firm. Marketing is an overhead that needs to be managed. The cost of a website marketing strategy is easily tracked, measured and managed.
