As part of useful and well organised content, it is important that each page within a website should have its own title tag that is concise and relevant.
This page title should identify the theme of the page. This helps search engines and users understand what the page is about.
Titles should also be short and concise. This is because Google will only show a portion of it in the search result and it needs to be comprehensible to attract user interest.
So to create the perfect page title Google recommends to:
- include your main keywords
- keep it page specific
- ensure it is in keeping with your website theme
- keep it short and focused
