Social networking has a number of benefits for accounting firms, including:

    1. Connect people and build relationships across geographic and demographic boundaries
    2. Provide an ongoing method for knowledge exchange that can be far more effective than traditional memos
    3. Consolidate the marketing philosphophy of a firm
    4. Low of of implementation
    5. Create an ongoing, shared social space for people who are geographically dispersed
    6. Amplify innovation. Groups that get excited by what can be done online go beyond problem-solving and start inventing together.
    7. Create a community memory for group collaboration
    8. Improve collective thinking. Move from knowledge-sharing to collective knowing
    9. Turn training into a continuous process, not divorced from normal business processes
    10. Attract and retain the best employees demonstrating a commitment to new technology